I explain what tech companies sell, to the people who buy it.

Positioning, marketing materials, websites, socials, and technical pre-sales.

Positioning

from £1,500
Positioning and sales materials

Your product is good and buyers keep missing it. I research the market, work out what you actually sell and who it is for, then rewrite what a buyer sees. Starts with a paid discovery session.

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Web

Marketing

£400 a day
Marketing materials and pre-sales

Decks, one-pagers, case studies, and the socials that make a small company look like a going concern. I can also take the technical half of a sales call. Capped weekly if you want the spend fixed.

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Positioning · Sales materials
Culloma Technologies

A strong ad-tech product sold on a feature list nobody outside the company could follow, in language that had aged out. I researched the market and the competition, narrowed the story to one lane they can own, and rebuilt the deck, the sales materials and the website around it.

Messaging · Site reorganisation
Student Leadership Services

Replaced an 11-item navigation mess with two clear routes: donors and schools. Result: two audiences, two clear paths, less explanation required.

Build
Cornhill Companions

Local befriending charity running on an outdated site nobody could update. Redesigned and deployed the whole thing in a day. Static HTML, fast, nothing to break, nothing to update.

I'm Daniel Peace. Building and running websites for small UK organisations since 2017, with twenty-plus years of operations and writing work behind it.

About Daniel
Daniel Peace

“Daniel rebuilt our website in a day. It's been live since April 2026 and we haven't had a single problem. When we need an update, I email him; it's usually done by the next day. Exactly what a small charity needs.”

Avis Gallager BEM, Cornhill Companions

“Our site was slow and disorganised. Daniel sped it up, stopped the bots, and reorganised it so we can reach the donors and schools we serve.”

Dawn Flood, Executive Director, Student Leadership Services

I'll come back within a working day with a next step, a likely shape, and a price if the scope is clear.

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